Global reach

We are licensed in four of the world’s eight largest regulated gambling markets, with exciting growth potential.

Worldwide, the gambling industry was first established through land-based businesses, which led to separate markets developing in different countries. The emergence of digital gambling is radically changing the face of the global gambling industry.

In many countries, gambling regulations were originally designed with land-based operators in mind. With the advent of digital gambling, overcoming physical borders, many governments are moving to update their regulations to take account of online and mobile gambling.

This is opening up new opportunities for companies, such as William Hill. It is particularly an advantage for those companies that have become successful in the UK market as the competitive intensity has driven high levels of innovation that are proving attractive in other markets.