William Hill PLC is followed by the following analysts:
| Bank of America Merrill Lynch | David Holmes |
| Barclays Capital | Patrick Coffey |
| Berenberg | Roberta Ciaccia |
| Canaccord | Simon Davies |
| Citi | Monique Pollard |
| Davy | Michael Mitchell |
| Goldman Sachs | Daria Fomina |
| Goodbody | Gavin Kelleher |
| HSBC | Joe Thomas |
| Investec | Alistair Ross |
| Morgan Stanley | Ed Young |
| Numis | Richard Stuber |
| Peel Hunt | Ivor Jones |
| Shore Capital | Greg Johnson |
| UBS | Heidi Richardson |