How we performed in 2017.

Group KPIs

Net revenue (£m) 1

2015 1590.9

2016 1603.8

2017 1711.1

£1,711.1m

+7%

Adjusted operating profit (£m) 2

2015 291.4

2016 261.5

2017 291.3

£291.3m

+11%

Basic, adjusted EPS (p) 3

2015 24.7

2016 22.3

2017 27.6

27.6p

+24%

Corporate responsibility KPIs

Employee engagement participation4 (%)

2015 75

2016

2017 89

89%

-

Retail net promoter score [NPS] (%)

2015 68

2016 68

2017 76

76%

+8%

Community contributions (£m)

2015 26.3

2016 27.6

2017 30.6

£30.6m

+3%

Channel KPIs: Online

Sportsbook margin (%)

2015 7.7

2016 7.2

2017 7.6

7.6%

+0.4ppts

Revenue per unique active player (£)

2015 204.6

2016 237.8

2017 258.3

£258.3

+6%

Unique active player (no. in 000s)

2015 2692.2

2016 2245.9

2017 2388.4

2,388,400

+6%

Channel KPIS: Retail

Sportsbook margin

2015 17.8

2016 17.6

2017 18.0

18.0%

+0.4 ppts

Average profit per LBO (£)

2015 72,548

2016 68,299

2017 68,120

£68,120

-0%

Average gross win per machine per week (£)

2015 949

2016 998

2017 1028

£1,028

+3%

Notes to charts
  1. Net revenue is an industry term equivalent to revenue as defined in the notes to the financial statements.
  2. Adjusted operating profit is defined as profit before interest and tax, excluding exceptional items and other defined adjustments. We previously referred to this metric as ‘Operating profit’ and have updated its naming to clarify that it is an adjusted measure. Further detail on adjusted measures is provided in note 3 to the financial statements.
  3. Adjusted EPS is calculated using adjusted profit after tax and is used for remuneration purposes (see page 68 onwards) and in evaluating performance for dividend policy purposes. Further detail on adjusted measures is provided in note 3 to the financial statements. The calculation of EPS measures is shown in note 11 to the financial statements.
  4. In 2016, a full survey was not undertaken as the date of the annual survey has been moved. The next full survey will be undertaken in 2017.