Being responsible: Fixed Odds Betting Terminals
- Gaming Machines were introduced 15 years ago. Since then, levels of problem gambling have remained stable, and fell in Scotland in 2015.
- FOBTs is the acronym used to describe gaming machines in betting shops, but those machines offer a range of content under different gaming machine categories.
- Around 30% of gaming machine profits in betting shops is provided by £2 slots stake B3 games (Category B3-max £500 prize) with the remainder provided by Category B2 games (max £100 stake- max £500 prize).
- When the Commission reports gaming machine profit numbers for betting shops, this figure includes “B3” profits. There is now greater growth in the B3 product.
Being responsible: Industry regulations
- Set Limits - Introduced the ability to set loss and time limits on gaming machines, as well as being subject to mandatory warnings.
- Linked card – Players need to register for an account if they wish to stake more than £50 on gaming machines, or they can load the money over the counter.
- TV Advertising - Introduced a voluntary TV advertising ban on sign-up offers (free bets and free money) before 9pm.
- Behaviour Analytics - Harness identified markers of harm to develop an algorithmic approach to identify problematic customers who can then be approached.
- Shop Window Advertising - Withdrawn all advertising of gaming machines from betting shop windows and committed 20% of shop window advertising to responsible gambling messages.
- Promoting Responsible Gambling - Funded a major new advertising campaign to educate people on responsible gambling – ‘When the fun stops, stop.’ and finally, we carry more prominent responsible gambling messages on all TV advertising.
- Responsible Gambling messages - Increased exposure to responsible gambling messaging on gaming machines, through audio transmissions and in shop gantry.
Being responsible: Stakes on gaming machines
- Stakes and prizes on all gaming machines, in all venues, are set by the Government, not the respective industries.
- Whilst theoretically, £100 can be staked on a roulette game on a single event, industry data (underpinned by RGT research) shows that the average stake is £5.13 during an average session lasting 11 minutes.
- DCMS evaluation has shown that the average spin speed is more than 30 seconds – among the slowest in the world on machines.
- Only 1% of customers stake above £50. Those wishing to stake more can only do so by registered play or loading at the counter, thus providing opportunity for customer interaction and messaging.
- Some campaigners claim that customers can lose up to £18,000/hour on gaming machines, however the odds of this happening are the equivalent to winning the national lottery jackpot two weeks in a row on a single ticket.
About William Hill
- We have an established presence in over 2,300 communities across the UK.
- Pay the National Living Wage, and have committed to never using zero-hour contracts.
- Currently operate in approximately 100 countries, however our five core markets are the UK, Italy, Spain and the US.
- The UK business equates to 85% of Group net revenue, of which retail is the largest division, generating 56% of revenues and with 86% of staff. Our Online business has been increasing and last year equated to 35% of revenues.